AS Monaco Basket Advances to EuroLeague Final Four
The team secures its place following a remarkable season performance.
AS Monaco Basket has officially qualified for the Final Four of the EuroLeague, marking a significant achievement in the team's history.
The Roca Team's entry into this prestigious phase of the tournament reflects their consistent performance throughout the season.
The qualification was confirmed on May 7, 2025, following a series of strong performances in the EuroLeague playoffs.
In recent months, AS Monaco Basket has made headlines with several strategic partnerships aimed at enhancing their brand and competitiveness.
Notably, they announced ZondaCrypto as their main partner for the EuroLeague on January 14, 2025, with subsequent branding efforts to revamp their VIP lounge into the 'ZondaCrypto Lounge' on March 21, 2025.
Earlier in the season, the team saw a significant leadership change with the appointment of Vassilis Spanoulis as the head coach on November 27, 2024. Spanoulis's experience as a former player and his strategic insights have been credited with revitalizing the team's performance.
AS Monaco has also made headlines for its partnerships in the luxury sector, such as collaborating with the fashion house Lanvin to outfit the team.
These collaborations are seen as a critical aspect of their marketing strategy.
The season has not been without challenges.
The departure of former head coach Saša Obradović on November 19, 2024, provided a turning point for the team, igniting discussions about its future direction.
Meanwhile, the team faced roster changes, including the notable extension of player Hugo Strazel's contract, as he expressed a desire to progress with the club.
As the Roca Team prepares for the Final Four, they are buoyed by a recent victory over ASVEL at home, further solidifying their standings as a top contender in European basketball.
With their sights set firmly on the championship, AS Monaco aims to leverage their recent successes and strategic partnerships in their upcoming challenges.