Jacquemus Collaborates with Monte-Carlo Beach for Summer Experience
French fashion house Jacquemus partners with Société des Bains de Mer to transform Monte-Carlo Beach into a vibrant showcase of Mediterranean chic until October 7.
French fashion brand Jacquemus has embarked on a colorful summer collaboration with the Société des Bains de Mer (SBM) at Monte-Carlo Beach, running until October 7. This partnership aims to celebrate Mediterranean chic, a lifestyle shared by both entities.
The iconic Monte-Carlo Beach Club has been transformed to reflect Jacquemus's aesthetic, featuring vibrant yellow and black and coconut milk stripes, a nod to the 'La Croisière' collection revealed in January 2025 in Paris.
Various elements of the beach club, including deck chairs, umbrellas, bath towels, and cushions, have been reimagined in the brand’s signature style.
In addition to the aesthetic changes, two pop-up boutiques have been established at the beach club, allowing visitors to purchase Jacquemus pieces while in Monaco.
The boutiques are adorned with artwork inspired by renowned artists such as Renoir and Matisse and feature furniture reminiscent of Provence, reflecting the brand's origins.
The collaboration was announced via a promotional video shared on Jacquemus's Instagram account, which included an appearance by Alexandre Grimaldi, the son of Prince Albert II of Monaco.
Founded in 2009 by Simon Porte Jacquemus, the brand is regarded as one of the most influential in the contemporary fashion scene and represents a hallmark of a new generation of French designers.
Named in honor of his mother, Jacquemus is known for its minimalist, sunny, and poetic aesthetic, as well as for its innovative fashion shows in unconventional locations, including lavender fields, Hawaiian beaches, and the Château de Versailles.
Headquartered in the 8th arrondissement of Paris, the independent label employs over 300 staff and boasts a global presence with stores in cities including Paris, Dubai, Seoul, New York, Los Angeles, and London.
The iconic Monte-Carlo Beach Club has been transformed to reflect Jacquemus's aesthetic, featuring vibrant yellow and black and coconut milk stripes, a nod to the 'La Croisière' collection revealed in January 2025 in Paris.
Various elements of the beach club, including deck chairs, umbrellas, bath towels, and cushions, have been reimagined in the brand’s signature style.
In addition to the aesthetic changes, two pop-up boutiques have been established at the beach club, allowing visitors to purchase Jacquemus pieces while in Monaco.
The boutiques are adorned with artwork inspired by renowned artists such as Renoir and Matisse and feature furniture reminiscent of Provence, reflecting the brand's origins.
The collaboration was announced via a promotional video shared on Jacquemus's Instagram account, which included an appearance by Alexandre Grimaldi, the son of Prince Albert II of Monaco.
Founded in 2009 by Simon Porte Jacquemus, the brand is regarded as one of the most influential in the contemporary fashion scene and represents a hallmark of a new generation of French designers.
Named in honor of his mother, Jacquemus is known for its minimalist, sunny, and poetic aesthetic, as well as for its innovative fashion shows in unconventional locations, including lavender fields, Hawaiian beaches, and the Château de Versailles.
Headquartered in the 8th arrondissement of Paris, the independent label employs over 300 staff and boasts a global presence with stores in cities including Paris, Dubai, Seoul, New York, Los Angeles, and London.