AS Monaco Basketball Renames VIP Lounge to 'zondacrypto Lounge' Amid Growing Partnership
The European cryptocurrency platform strengthens its ties with AS Monaco Basket, marking a significant step in sports sponsorship.
AS Monaco Basket has announced the renaming of its VIP lounge to 'zondacrypto Lounge', reflecting the deepening collaboration with the regulated European cryptocurrency exchange, zondacrypto.
This partnership also includes the company's branding on the team's jerseys.
The VIP lounge, located at the Louis-II Stadium, symbolizes a strategic alliance between the two entities, highlighting their mutual commitment to innovation and excellence.
Przemysław Kral, the CEO of zondacrypto, emphasized the complementary nature of the partnership, stating, "AS Monaco Basketball is a powerhouse in European basketball, just as zondacrypto is at the forefront of innovation and regulation in the cryptocurrency space.
We both share a forward-thinking mindset, pushing boundaries in our respective fields."
Kral further articulated that this alliance goes beyond traditional sports sponsorship, aiming to connect the realms of cryptocurrency and sports.
He noted, "This partnership is not just about branding.
It’s about bridging the worlds of crypto and sport using a universal language that resonates with fans.
By educating people about crypto in an exciting and accessible way, we drive real commercial impact while supporting local teams and their communities."
Oleksiy Yefimov, the General Manager of AS Monaco Basket, expressed enthusiasm for this development, remarking, "We are proud to deepen our relationship with zondacrypto, which has proven to be an incredibly valuable support for the team.
Their passion for pushing the limits of the cryptocurrency space reflects our own ambitions on the basketball court.
Together, we want to achieve new milestones at the heart of European basketball."
The renaming of the lounge also signifies the growing presence of zondacrypto in Monaco.
The company has been actively involved locally, acting as the main sponsor of the Top Marques Monaco event dedicated to supercars, partnering with AS Monaco FC, and recently appointing Monegasque driver Arthur Leclerc as a brand ambassador.
Additionally, zondacrypto launched its native token ZND during the ZND Crypto Forum Gala in Monaco in October.
This partnership also includes the company's branding on the team's jerseys.
The VIP lounge, located at the Louis-II Stadium, symbolizes a strategic alliance between the two entities, highlighting their mutual commitment to innovation and excellence.
Przemysław Kral, the CEO of zondacrypto, emphasized the complementary nature of the partnership, stating, "AS Monaco Basketball is a powerhouse in European basketball, just as zondacrypto is at the forefront of innovation and regulation in the cryptocurrency space.
We both share a forward-thinking mindset, pushing boundaries in our respective fields."
Kral further articulated that this alliance goes beyond traditional sports sponsorship, aiming to connect the realms of cryptocurrency and sports.
He noted, "This partnership is not just about branding.
It’s about bridging the worlds of crypto and sport using a universal language that resonates with fans.
By educating people about crypto in an exciting and accessible way, we drive real commercial impact while supporting local teams and their communities."
Oleksiy Yefimov, the General Manager of AS Monaco Basket, expressed enthusiasm for this development, remarking, "We are proud to deepen our relationship with zondacrypto, which has proven to be an incredibly valuable support for the team.
Their passion for pushing the limits of the cryptocurrency space reflects our own ambitions on the basketball court.
Together, we want to achieve new milestones at the heart of European basketball."
The renaming of the lounge also signifies the growing presence of zondacrypto in Monaco.
The company has been actively involved locally, acting as the main sponsor of the Top Marques Monaco event dedicated to supercars, partnering with AS Monaco FC, and recently appointing Monegasque driver Arthur Leclerc as a brand ambassador.
Additionally, zondacrypto launched its native token ZND during the ZND Crypto Forum Gala in Monaco in October.