Key stakeholders in Monaco's tourism industry report an increase in hotel occupancy and average rates following strategic developments post-pandemic.
On March 18, 2025, Monaco's Direction du Tourisme et des Congrès (DTC) presented its report on the tourism sector for the year 2024, outlining plans for 2025. This meeting gathered leading figures from the Monégasque tourism industry, alongside Pierre-André Chiappori, the Ministerial Advisor for Finance and Economy.
The year 2024 demonstrated a robust recovery in the sector, highlighted by a three-point increase in hotel occupancy rates and an average price rise of 5% compared to 2023.
These results reflect a significant rebound in business tourism, a crucial driver of Monaco's attractiveness following the
COVID-19 pandemic.
While detailing the strategic priorities for 2025, Guy Antognelli, Director of the DTC, emphasized the importance of focusing on local market initiatives in the second half of the year.
He also pointed out the need to sustain momentum in the most lucrative long-haul markets, particularly the United States and the Middle East, while strengthening European visitor numbers during off-peak periods.
During the event, Pierre-André Chiappori was awarded the title of 'Best European Destination for 2025,' a recognition presented to Monaco on February 18, 2025. This accolade further underscores the principality's successful tourism strategy and its commitment to enhancing visitor experiences.